Privacy Policy

1. Data Controller

The data controller for Memory Clash is:

Riccardo Gai
Email: riccardo.gai91@gmail.com

2. Information We Collect

When you create an account or use the app, we may collect the following data via Firebase and AdMob:

• User ID: A unique identifier created by Firebase Authentication.
• Display Name: The name shown on leaderboards.
• Email Address: If you register using email/password or Google sign-in.
• Game Data: Scores, achievements, and game progress.
• Preferences: Theme, sound, and gameplay settings.
• Ad and Analytics Data: Anonymous usage and advertising identifiers collected by Google AdMob and Firebase Analytics.

3. Legal Basis for Processing

• Contractual necessity: To provide core app functionality (authentication, saving progress, leaderboards).
• Consent: For analytics and personalized advertising (AdMob, Firebase Analytics).
• Legitimate interest: To maintain and improve app performance and prevent abuse.

4. How We Use Your Information

We process your data to:

• Save and synchronize your game progress and settings.
• Display your nickname and score on leaderboards.
• Analyze anonymized usage data to improve gameplay and app performance.
• Serve relevant ads using Google AdMob.
• Maintain account authentication and app functionality.

5. Data Storage and Transfers

All personal data is securely stored on Google Firebase servers. Data transmitted between your device and our servers is encrypted.

Data may be transferred and processed outside the European Economic Area (EEA), in particular to the United States, under the EU Standard Contractual Clauses (SCCs) provided by Google to ensure adequate protection.

6. Data Retention and Deletion

We retain your personal data as long as your account is active or up to 12 months after inactivity. You can request the deletion of your account and all related data at any time using our data deletion page.

Requests are processed within 30 days in compliance with the GDPR.

7. Your Rights

Under the GDPR, you have the right to:

• Access your personal data
• Request correction or deletion of your data
• Withdraw consent for data processing
• Request a copy of your stored data
• Lodge a complaint with your local data protection authority

To exercise these rights, contact us at: riccardo.gai91@gmail.com.

8. Third-Party Services

Our app uses trusted third-party services for analytics and ads:

• Firebase (Google LLC): Authentication, database, analytics, and storage.
• AdMob (Google LLC): For serving in-app advertisements and tracking ad performance.

For more details, review Google’s Privacy Policy: https://policies.google.com/privacy

9. Children’s Privacy

This app is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If you believe we have collected such data, please contact us and we will delete it promptly.

10. Advertising Identifiers and Cookies

The app uses advertising identifiers (such as Google Advertising ID) and analytics tools to display relevant ads and measure app performance. You can reset or limit ad personalization in your device’s privacy settings.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Major changes will be communicated within the app, and the latest version will always be available here.